Delivering insights through advanced analytics and sense technology in retail
About Retail Aware
Retail Aware was founded with the mission to bring in-store shopper behavior data to brands, retailers, and their partners in real time.
Challenge: Lack of in-store visibility
Retail brands and their partners face an increasing challenge when it comes to measuring the ROI of their physical product displays. Maximizing sales opportunities and enabling the highest engagement with their products has been difficult to achieve as an efficient way has been missing from allowing them to truly see how their products perform in-store.
Solution: Real-time advanced analytics and sense technology
Real-time advanced analytics and sense technology, retail brands and their partners can boost sales performance and optimize their product displays to receive highest engagement.
You Can't Fix What You Can't Measure
Tackling On-Shelf Availability, Out-of-Stocks, and Theft in Retail.
How Brands Miss Out When They Don't Know What's on the Shelf
The shelf is where the battle for brand visibility is won or lost. Gain clear sight with data and insights.
Overview
Camera-less stock sensors behind push-racks continuously measure product activity and wirelessly transmit data to your online portal, empowering you to make informed decisions anytime, anywhere.
On-Shelf Availability
A World Without Out-of-Stocks
Beat the competition with consistent on-shelf availability.
Ensure maximum product fill-rate using low-stock notifications and trends in the data.
Maintain fill-level compliance with retailers, and efficiently schedule store visits for restocking.
Know What's Happening on the Shelf
Measure product performance and examine contributing factors.
Identify insights into consumer behavior around your product.
Diagnose product challenges, such as when, where, and why your product goes out-of-stock.
Make the Right Decisions
Optimize planograms and run data-driven promotions based on real product activity.
Use historical data to identify trends and make predictions.
Influence key stakeholders by demonstrating how products are performing better.
Simple, Scalable and Cost-Effective
Put customers and store owners at ease with non-intrusive, camera-less sensor technology.
Maximize ROI by lowering labor costs, reducing product waste and reclaiming lost revenue.
Hit the ground running with easy installation now and effortless scaling in the future.
Product Display Analytics
Retail brands and display companies spend a lot of money to create eye-catching product displays that make consumers want to purchase more of a given product. The challenge here is that it is difficult to actually measure the monetary impact that those product displays have had on the overall sales performance.
Impressions and dwell time with sense technology
A battery-powered motion sensor is attached on the product display and it measures how many shoppers pass by, how long they stay in front of the display and whether they engage with any of the products within the display.
The sensor then wirelessly transmits the data to the base station which then uploads the data to the Cloud.Beat the competition with consistent on-shelf availability.
Gathering product display measurements in a fast, efficient manner that does not include the cumbersome approvals and installations of cameras or other devices.
Quick, scalable implementation that sheds light into an area of in-store analytics for the first time.
A Dynamic Insights Portal
Advanced analytics is used to create visualizations for customers so they can see in real-time by store locations how many shoppers are passing in front of their product displays, how long they are staying in front of it and whether they are engaging with any products.
With these visualizations, our customers can generate insights regarding how to get more efficient when designing, managing, and executing product displays.
Improving return on in-store spend by knowing the monetary value of product displays.
Boosting sales performance by creating product displays that capture shopper interest.
Watch Founder & CEO, Keith Fix present during KSV's Connected Commerce Summit | Recorded May 09 & 10, 2024
Why KSV & RetailAware?
King Street Ventures "KSV" is an innovation consultancy based in San Francisco that advises Chief Marketing Officers at Fortune 500 companies. We bring the hottest startups in digital marketing, advertising, and customer experience to our clients.
Retail Aware offers brands the ability to connect their marketing spend to in-store sales, in addition to monitoring the real-time inventory of individual products at retail. KSV selected RetailAware for offering a solution that helps brands understand what is happening with their products in the store through innovative shelf-space sensors.
Retail Aware offers brands the ability to connect their marketing spend to in-store sales, in addition to monitoring the real-time inventory of individual products at retail. KSV selected RetailAware for offering a solution that helps brands understand what is happening with their products in the store through innovative shelf-space sensors.
