Innovation Services
Innovations For A Modern Marketing Organization
We Scout For Innovation That Matters To Marketers
KSV curates startups and emerging technologies that represent the future of marketing. Evolve your marketing stack and gain competitive advantage with unique and proprietary solutions that are being offered by startup and emerging businesses.
Through The Lens Of Your Customer's Experience
At KSV, we like to say "Win the experience, win the customer." We take this approach to heart with our clients by ensuring that any proposed innovation is making a meaningful contribution to the customer's experience. We work with our clients' defined custmer segments and journeys or will recommend one of our research partners to create one for you.
Unlock New Revenue Opportunities
Finding and alleviating pain-points in a customer journey isn't simply about minimizing negative sentiment; it is also about unlocking new revenue opportunities. KSV will run an assessment of your current consumer journey, identify pain-points to be addressed, and find revenue-generating moments where new products and services may be introduced.
KSV's Corporate Innovation Day
Inspire and educate your executive leadership with startup innovation
Offer your employees an exciting and educational event that's hosted on-site or at a venue of your choosing. Hear pitches by startup founders and workshop with KSV to turn insights into action for your company.
The world's hottest startups at your doorstep
Inspiring sessions and workshops to foster new ideas
Motivate employees to return to the office with inspiring content
Always-On Innovation As A Service
With KSV, your company gains its very own "marketing innovation department". KSV monitors your industry and focus areas as well as the marketing services industry for the hottest startups that are impacting your business.
Aways-On
Monitoring
Evaluation
& Scoring
Testing & Validation
Brand-Ready
Pilot
Always-On Monitoring
With KSV, you never miss-out on the startups that are encroaching on your industry. There are simply too many VC newsletters, conferences, and accelerators to keep ahead of innovations that are bubbling-up in cities around the world today.
With KSV, you have your very own curation of startups presented to you each month. We monitor startup activities around the world so that you never miss an opportunity or an industry disruptor. We scan, curate, and evaluate startups we meet at conferences, review dozens of daily investor newsletters, trade press, and search BI platforms in our quest for the latest innovation.
Always-on pipelines:
Your existing inbound requests - Any inbound requests or existing startups that you uncover on your own will be sent to KSV for iinitial processing.
Your innovation focus areas - KSV will scan the market and reveal the top companies that are trending in any given focus area or category that prefer, curating only the very best.
Always-on analysis - KSV proactively look for companies that we feel you would benefit from meeting, ranging from those that other brands in your category are working with to our own preferred partner network.
Evaluation & Scoring
From these three sources, we conduct an initial evaluation and curate the very best that warrant a deeper analysis. With our “shortlist” ready; we interview each founder, their clients and/or VC’s, and score each startup using KSV's scorecard. These findings are shared with you before our monthly "pitch event" when Founders present their capabilities to your company.
A startup pitch event each month for your company:
We select the top 3 most-promising: We evaluate and score each startup with our 10-pt checklist via phone conversations with the startup, VC, and/or their own clients..
We present our “Top 3” each month: We share a monthly report of what we learned - from the category, as well as results from our top recommendations.
We host a monthly pitch event: Armed with KSV’s diligence and reporting, we introduce you to the Founders of three startups every month for product demonstrations..
Testing & Validation (aka: "Sandbox")
KSV offers a “brand safe” proving ground for any startup or technology you are considering working with. Our team will analyze the technology and share our findings and recommendations before your brand or company is engaged. From data and privacy standards to technical performance and ROI, your team will gain thorough knowledge to make a decision on whether or not to proceed with a pilot.
A risk-free space to test and protect your brand:
A “brand safe” testing environment - Under NDA and without evolving your brand, trademarks, or business in any way.
A test-and-learn “Sandbox” - KSV assesses the startup and/or technology for performance, data privacy, and more.
Reporting and recommendations - KSV will share our findings with you so that you can determine whether or not to proceed with a pilot.
Brand-Ready Pilot
If you choose to move forward, KSV is available to provide ongoing project management for your brand’s pilot. From defining clear KPIs to maintaining constant communication before, during, and after the pilot launch, we are here to monitor the success of any pilot activity. Once completed, we will share a summary and recommendation for you and your team.
When your brand is ready, we're here for that too:
You’re supported by our team - Working alongside your team, KSV will assist with project management for your pilot.
We define success together and create project plan - We work with you to define the KPIs, draft your pilot proposal, and communicate your goals with the startup. We create clear and constant channels of communication to ensure success at each stage.
We present our findings to you and your team - With clearly defined goals set at the onset of the pilot, we track performance during and upon completion to present to your team.