Lucky is a platform powering omni-channel fulfillment between brands and retailers.  

About Lucky

Lucky is a game-changing tool for growing omni-channel brands to scale with their retail partners. Their software connects the inventory systems of major retailers with the e-commerce sites of direct-to-consumer brands. If a customer orders a product online, they can choose to have it shipped or see if it's available for pickup at a local retailer. 

Sell to your customers wherever they are

Lucky connect brands with their inventory in stores to enable retail sales growth and attribution.

View critical omni-channel data

Lucky’s turnkey dashboard collects and reports valuable insights from your customers.

Integrated store locator

Lucky provides an in-depth Store Locator for brands to show all their stores - from big retailers to small boutiques.

Case Study: How Stryx Uses Lucky to Drive Retail Growth & Velocity

Stryx has disrupted the beauty and skincare industry with its revolutionary line of products designed for men. They are engineering top-of-the-line solutions to give men perfect skin without needing perfect skin so they can be their most confident selves. Their direct-to-consumer (DTC) model has led to rapid growth. As its brand has continued to grow, they have moved into retailers nationwide, such as Target and Nordstrom.


TechCrunch - April, 2022

Lucky is bringing brands, retailers together with its take on product merchandising.

Business Insider - June 2022
The market opportunity in this space is about $300 billion "and growing exponentially as consumers want products faster and brands and retailers want to be more sustainable and improve efficiency." - Nichols

Announcement - May 2023

Lucky is excited to announce a partnership with the leading prestige beauty omni-retailer, Sephora, to connect Sephora’s store inventory to any brand’s DTC website, allowing customers to easily find, purchase, and receive their desired products same-day.

Company Overview

Interview With Lucky Co-Founder, Sneh Parmar

In DTC Commerce, It’s Better To Be Lucky Than Good

Lucky Co-Founders Sneh Parmar and Nafis Azad discuss the new way DTC brands are “going direct” through social media with leading companies like Sephora and Walgreens.

Sample Partners & Clients

Why KSV & Lucky?

King Street Ventures "KSV" is an innovation consultancy that advises Chief Marketing Officers at Fortune 500 companies. We bring the hottest startups in digital marketing, advertising, and customer experience to our corporate clients.

Lucky provides e-commerce brands with an entirely new way of selling their products through local retailers. It's an amazing idea that we believe will revolutionize way that products are sold. We selected for its unique and disruptive technology and for the results that brands are achieving by using its platform.