Atypical creates experiences and products designed to upend tradition, permeate the mainstream and reshape popular culture.

About Atypical

In an era defined by algorithms, AI, and the power of word-of-mouth, businesses cannot simply adapt- they must EVOLVE.

That’s why we redefined the entire operating model of agencies and consultancies, drawing inspiration from the film industry, we have built a decentralized stable of the best specialists in the world, all coordinated by our centralized brain trust. We deliver differently.

Each project is led by a Director and Executive Producer duo who build bespoke teams from our stable of elite global specialists. This ensures every unique need is met.

20+

Years of Experience

23

Select Partners

115+

Awards Won

200+

Projects Completed

Services Overview

We weave unique pathways to sustainable progress by redefining sectors and crafting new businesses, products, services, and brands.

Thriving in today’s landscape requires translating companies' visions into comprehensive systems, not short-term fixes. We call our first of its kind approach, Experience Fabric.

Experience Design

At Atypical, we create experiences that maximize your brand's value to your customer's life. Our unique approach to experience design, which we call stakeholder-centered design, was created to drive truly significant impact by meeting the needs of a vast web of stakeholders, including customers, employees, suppliers, communities, the environment, and, of course, shareholders.

‍We work with you to design and build products, services, and experiences your customers will love, your employees will be proud of, and your board will be thrilled with.

AI, LLM & Neural Nets

Atypical is a leader in modern AI tooling and programming languages, offering our partners a range of advanced capabilities. We pride ourselves on staying up-to-date with the latest advances in AI research and development, and on delivering solutions that are both innovative and practical.

Our deep technical expertise and experience with a wide range of programming languages such as Python and Java, frameworks like PyTorch and TensorFlow, and tools, allow us to tackle complex AI challenges and provide partners with custom solutions that meet their specific needs.

Web 2.5-> 3.0

We guide senior leaders through decentralization, blockchain, tokens, and the metaverse, helping them build experiences and assets that will generate sustainable value for this new generation of consumers.

Liminal Reality

As our physical and digital worlds collide, we’re creating powerful platforms and experiences that elevate people’s connected lives. Our approach blends mixed-reality narrative development, digital design, and emerging technologies to create delightfully immersive experiences.

Brand Creation

At Atypical, we craft authentic brand systems reflecting our clients' core values, enabling them to communicate effectively and adapt to market changes. Whether the goal is growth, audience refinement, or consumer relationship enhancement, we build a strategic base for confident vision broadcasting.

Unicorn Rental

Our Unicorn Rental program offers fractional access to our vetted executives to fill a gap or challenge an incumbent in a part-time or short-term capacity. Our unique model focuses on two primary types of support - Challenger and Medic.

2023 AI Reprise And A Look Into The Future

“Navigating the evolving AI ecosystem can be daunting, and this last year has been kinetic, also what the hell is coming down the road?" - MDavid Low

Read Article

SMB Super Heroes: Autonomous Agents

"As B2B evolves from its traditional meaning to this new era of bot-to-bot interactions, we stand on the precipice of a revolution in commerce, engagement, and innovation." - MDavid Low

Read Article

2023 Summit

The annual A7 Summit was an absolute smash success!

Read Article

Featured Clients

For over a decade, Atypical has been privileged to work alongside hundreds of senior leaders they admire to help build world-class experiences, innovate technology, and create sustainable results.

Experience Design

Atypical creates experiences that maximize your brand's value to your customer's life.

Atypical's unique approach to experience design, which they call stakeholder-centered design, was created to drive truly significant impact by meeting the needs of a vast web of stakeholders, including customers, employees, suppliers, communities, the environment, and, of course, shareholders.

Build Superior Products & Experiences

We create physical and digital products and services that help define your brand’s story. Our goal is to deliver an integrated experience fabric, regardless of where, or how, people are interacting with your brand.

We use stakeholder-centered design and feedback-infused research to create delightful, differentiated products and experiences that engage and delight your end users.

CX Strategy, Design & Performance

Experiential design thinking, behavioral science, and complimentary technology allow us to envision, build and measure differentiated customer and employee experiences for today and tomorrow.

Engage at the Edge

Explore new ways to engage customers, from web3 prototypes and proofs of concept driven by customer insights to live-action experiences that leverage the latest emerging XD technologies.

Artificial Intelligence

Atypical is a leader in modern AI tooling and programming languages, offering our partners a range of advanced capabilities. We pride ourselves on staying up-to-date with the latest advances in AI research and development, and on delivering solutions that are both innovative and practical.

Our deep technical expertise and experience with a wide range of programming languages such as Python and Java, frameworks like PyTorch and TensorFlow, and tools, allow us to tackle complex AI challenges and provide partners with custom solutions that meet their specific needs.

Generative Models

We create with the latest in generative models, including DallE3, GPT-4, Stable Diffusion (XL) leveraging ControlNet and Deforum as well as custom trained models, to create novel and visually appealing content.

Our generative models can be used to generate text, images, and even music, and can be fine-tuned on custom data sets to meet specific client needs.

Large Language Models and Neural Networks

We leverage the latest in large data models and neural networks to create innovative and scalable solutions that can process massive amounts of data.

Our capabilities include deep learning models for image and audio processing, graph neural networks for data analysis, and reinforcement learning for decision-making systems.

Natural Language Processing (NLP)

We have extensive experience in developing NLP solutions that leverage advanced machine learning techniques, including deep neural networks and transformers, to analyze and understand natural language text data.

Our capabilities include sentiment analysis, text classification, named entity recognition, and language modeling.

Computer Vision

Our computer vision solutions use deep convolutional neural networks and other advanced techniques to detect, classify, and track objects in real-time video streams.

Our computer vision capabilities also include image segmentation, object detection, and image recognition.

We leverage the latest in computer vision research and development, including NeRF (Neural Radiance Fields) and digital twins, to deliver advanced computer vision solutions.

Web 2.0 -> 3.0

We guide senior leaders through decentralization, blockchain, tokens, and the metaverse, helping them build experiences and assets that will generate sustainable value for this new generation of consumers.

Cultivate Loyalty

Sustain greater value from your consumers' passion by leveraging the web3 foundations of Community, Access, and Utility.

Build membership experiences that grow with the spending, turning members into owners and loyalty status into value as the primary currency across your web3 experiences.

Leveraged Scarcity

This new iteration of the internet allows new ways to create and distribute products and content to consumers where they are, whether in physical locations, web2 platforms, or the latest mixed reality experiences.

We will work with you to leverage scarcity and develop hype through features like NFT-enabled access to physical/digital goods drops or exclusive IRL or digital experiences.

Brand Creation

At Atypical, we craft authentic brand systems reflecting our clients' core values, enabling them to communicate effectively and adapt to market changes. Whether the goal is growth, audience refinement, or consumer relationship enhancement, we build a strategic base for confident vision broadcasting.

Brand Strategy, Design & Realization

Together we can elevate your brand into a powerful experiential platform for engaging customers and employees in meaningful ways while maximizing brand economics over time.

Regenerative Purpose

We can help build a regenerative future that synchronizes your brand’s purpose into your customer's lifecycle, evolving it into innovative and measurable experiences for customers and employees.

Venture Builder

We have decades of experience shaping brand futures and we can rapidly build new businesses and platforms to capitalize on emerging markets, technologies, and behaviors.

Liminal Reality

As our physical and digital worlds collide, we’re creating powerful platforms and experiences that elevate people’s connected lives.

Our approach blends mixed-reality narrative development, digital design, and emerging technologies to create delightfully immersive experiences.

Digital Twinning

We create with the latest in generative models, including DallE3, GPT-4, Stable Diffusion (XL) leveraging ControlNet and Deforum as well as custom trained models, to create novel and visually appealing content.

Our generative models can be used to generate text, images, and even music, and can be fine-tuned on custom data sets to meet specific client needs.

Computer Vision

Our computer vision solutions use deep convolutional neural networks and other advanced techniques to detect, classify, and track objects in real-time video streams. Our computer vision capabilities also include image segmentation, object detection, and image recognition.

We leverage the latest in computer vision research and development, including NeRF (Neural Radiance Fields) and digital twins, to deliver advanced computer vision solutions.

Unicorn Rental

Here to help, here to challenge.

Our Unicorn Rental program offers fractional access to our vetted executives to fill a gap or challenge an incumbent in a part-time or short-term capacity. Our unique model focuses on two primary types of support - Challenger and Medic. Our Unicorns cover nearly every industry and range from AI experts to the inventor of the PDF (seriously).

Medic Unicorn

A sudden gap in leadership just presented itself? You're growing much faster than predicted and need immediate stewardship of a core capability? We've helped guide incredibly powerful Fortune 200 companies as well as moon-shot startups through these crisis moments.

Our Medic Unicorn Rental Program installs a tactical executive leader (and sometimes a supporting team) to come in and right the ship.

Challenger Unicorn

Has your partner agency not delivered lately? Is there a sense of complacency on your teams? We've been there, and we know how to reboot it because we've done it for some of the best brands in the world.

Our Challenger Unicorn Rental Program installs a tactical executive leader (and sometimes supporting team) to come in and challenge the current status quo.