Influencer marketing costs can vary depending on a number of factors and often change depending on the channels you are posting on (Instagram, Tiktok, YouTube, etc.).

On average, the standard influencer rate sheet based on reach is as follows:

Micro influencers (1000 - 50,000 followers): $100 - $1000 per post

Major Influencers (50,000 - 500,000 followers): $1000 - $6,000 per post

Celebrity influencers (500,000 - 1,000,000 followers+): $5000 - $10,000 + per post

However, these rates can vary based on the influencer and their set rates. Pricing can also change based on factors such as, but not limited to, usage rights, exclusivity, link in bio, campaign length, and timeline rush.

When launching your campaign, select "merchandise campaign." You can also outline the details of your merchandise campaign in the "details" section specifying what type of merchandise and the merchandise value you will provide in this campaign.

Select the "launch campaign" button at the top of your dashboard and fill out the form with all the details of the campaign you would like to launch. Once your campaign is launched you can go to your campaign page and select "Make Public." This will make your campaign public to creators.

You can keep your campaign public for as long as you would like, and wait for creators to show interest in your campaign. The creators that are interested in partnering with you will be shown in your "Featured for You" creators section and under "More creators that love your brand" You can then select the creators you would like to partner with