Earthmark is a fast-growing ClimateTech company.
Earthmark is a fast-growing ClimateTech company.
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About Earthmark
About Earthmark
Earthnark aggregates publicly available data from robust sources to give a view of a brands' environmental impact through a simple 0-5 score.
They integrate these scores (or Earthmarks) into partner platforms, from marketplaces and comparison sites to voucher pages and reward programmes.
Earthmark Origin Story
We started Earthmark because it's easier to know if a brand's trustworthy, hygienic, or popular than to know if it's eco-friendly. What with the climate crisis and all, we didn't think that was right.
Our original goal back in 2019 was to help people find the greenest spots for eating, shopping, and most sustainable travel options nearby. We explored this idea through competitions and programmes with Climate-KIC and Carbon13.
But we soon realized there was a bigger puzzle to solve. We dug deep into the industry and discovered that there was so much info, yet so little clarity. With countless labels, certifications, and scores, it was a real mess. So, in 2021, we launched Earthmark.
Our mission is clear: to simplify the confusion and help people, businesses, and entire industries make real changes for a greener future.
CJ & Earthmark Announce Partnership
One of the biggest hurdles to making more conscious choices? The effort it takes to verify sustainability claims.
Savings United and The Independent launch ‘Earthmarks’, rating brands’ sustainability
Savings United, The Independent and Earthmark announce the launch of an innovative initiative on The Independent’s vouchers portal, giving brands’ sustainability ratings.
Overview
Overview
Scoring
Scoring
Depicted as a simple five leaf rating from 0-5, a brands’ Earthmark shows how they’re performing from an environmental perspective. A one-leaf rating represents businesses who are operating “as usual” with minimal to no effort to mitigate climate change, while a five-leaf rating represents businesses who are optimising positive impacts through regenerative business practices.
Earthmark’s tools search the vast data pool of industry-leading certifications and third-party verified databases to ensure the result they present is the latest, most trustworthy, and robust information available. They consider the industry and size of a business, current and future committed environmental performance (i.e. emissions, carbon intensity, and net-zero targets), as well as select third-party certifications to get an accurate, representative view.
Packages
Packages
Earthmark offers four packages, each dependent on the number of Earthmarks required and how many territories (countries/markets) these will be used in. Please enquire now for a quote.
Case Study: Kindred & O2
Case Study: Kindred & O2
21%
higher conversion
70K+
users
51%
increase in orders with
3+ rated brands
Kindred & O2: Feel Good Shopping
Kindred & O2: Feel Good Shopping
Kindred for Business is a tech for good social enterprise that has developed a unique loyalty and monetization platform. Kindred has incorporated Earthmark to deliver a powerful new feature with UK telco, Virgin Media O2.
This new feature, "Feel Good Shopping", allows users to browse as normal on their mobile browser, see the environmental performance of a brand (the brands' Earthmark) and generate funds to donate to sustainability initiatives.
Users can access online discounts 40,000+ retailers. Earthmarks are currently shown alongside 1,000+ of those, with plans to expand that number significantly over time.
This is the start of the shopping revolution. Together with our partners, like Kindred, we're placing a brands' environmental performance into customer journeys, just in the same way that trust and popularity already play a part. The power is in your hands. Shopping with your values in mind, on your terms.
Kindred & Samsung Mobile
Kindred & Samsung Mobile
Earthmark is part of the Kindred Shopping Add-On for Samsung Internet users, which rewards Samsung Internet browser users worldwide, creates a new revenue stream for Samsung, and helps to protect the planet.
Once activated via the Samsung ‘Add on store’ the Kindred product enables over 50k coupons and codes from retailers worldwide which seamlessly appear at checkout to save our customers money. The feature also helps Samsung users to help save the planet with the unique 'Earthmark' which appears alongside top retailers, empowering customers to choose retailers that have a sustainable supply chain and contribute positively to our environmental crisis.
Referring to the power of Kindred's cash-back capability and Earthmark's environmental scores, Joao Barbosa, Business Development Lead at Samsung, said "Their unique technology gives our Samsung Browser users a seamless way to save on their online shopping plus help protect the environment - win win! Especially in these increasingly tough times for all.
KSV Success Story: Earthmark & Kindred for Business
KSV Success Story: Earthmark & Kindred for Business
In this talk we learn how sustainability scores can lead to dramatic increases in revenue by providing brands with an easy way to communicate their sustainability efforts at the point of sale.
You will also hear from Earthmark’s client partner Kindred for Business, and how they use Earthmarks to increase revenue for brands on their platform.pidly-growing platform.
Commonly Asked Questions
Commonly Asked Questions
What is an Earthmark?
What is an Earthmark?
An Earthmark is a simple five-leaf score that reflects a brands' environmental performance. Earthmarks range from 0, representing businesses operating as usual with little to no impact on mitigating the effects of climate change, through to 5, representing businesses optimising positive impacts through regenerative business practices.
How is an Earthmark created?
How is an Earthmark created?
Earthmark exists to bring businesses and consumers together to make sustainability simple and transparent for everyone to make informed choices. Based on Earthmark’s guiding principles, our tools search the vast data pool of industry-leading certifications and third-party verified databases to ensure the result we present is the latest, most trustworthy, and robust information available.
Earthmark considers the industry and size of a business, current and future committed environmental performance (i.e. emissions, carbon intensity and net-zero targets) as well as selected third-party certifications to get an accurate, representative view.
Please note that the ratings are intended to be of an indicative nature and are based on the latest available information that can be obtained. The results of the ratings provided are for informational purposes only and should not be construed as a certification or verification of sustainability performance by Earthmark. As a user of this information, you are free to form your own opinion based on the information presented by Earthmark.
How is Earthmark different from other sustainability certification bodies?
How is Earthmark different from other sustainability certification bodies?
Earthmark is here to bring order to the chaos, doing the search for you by aggregating global data from verified, trusted, and published sources to provide a single, simple view. Our aim is to make environmental performance accessible and comparable for all.
Why are Earthmarks needed?
Why are Earthmarks needed?
Consumers need to know their actions are making a positive impact on the world and Earthmarks help consumers to simply make an informed decision. Research shows that 57% of consumers are willing to change their shopping habits to reduce negative environmental impact (IBM). A whopping 88% of consumers want brands to help them live sustainably, but 43% believe brands make it harder (Forbes).
What Are Your Principles?
What Are Your Principles?
These are the principles Earthmark sticks to as it develops scores for businesses. These ensure that Earthmarks remain accurate, fair and representative.
Transparent: We use publicly available information from published reports and/or open third-party sources. If information is not available, this demonstrates poor environmental governance and has a negative impact on scoring.
Recent: Businesses publish annual and sustainability reports at different times of the year. To ensure that an Earthmark can be reasonably considered to be “up to date”, we apply a limit of only including data sets that are less than, or equal to, three years old.
Relevant: Our focus is primarily on environment and, specifically, carbon emissions. Earthmark considers total scope emissions (1-3), seeking to understand current performance as well as intended future performance through any science-based reduction targets. Earthmark doubles down on data relevant to a business' environmental performance. Other factors such as energy and waste usage are also considered where data exists.
Relative: We want people to be able to compare apples with apples. In order to do that, we ensure Earthmarks are relative to industry and business size. For example, we calculate current environmental performance through the carbon intensity measure (emissions per employee).
Please note that Earthmarks are intended to be of an indicative nature and is based solely on the latest available information that can be obtained. The results of the ratings provided are for informational purposes only and should not be construed as a certification or verification of sustainability performance by Earthmark. As a user of this information, you are free to form your own opinion based on the information presented by Earthmark.
Why KSV & Earthmark?
Why KSV & Earthmark?
King Street Ventures "KSV" is an innovation consultancy that advises Chief Marketing Officers at Fortune 500 companies. We bring the hottest startups in digital marketing, advertising, and customer experience to our corporate clients.
Earthmark provides brands with an entirely new way to stand-out, leveraging its Earthmark score, an assessment of a brand or company's environmental impact. We love their mission of reducing corporate emissions while providing brands with an opportunity to benefit from improving their corporate social responsbility measures around sustainability and climate.
King Street Ventures "KSV" is an innovation consultancy that advises Chief Marketing Officers at Fortune 500 companies. We bring the hottest startups in digital marketing, advertising, and customer experience to our corporate clients.
Earthmark provides brands with an entirely new way to stand-out, leveraging its Earthmark score, an assessment of a brand or company's environmental impact. We love their mission of reducing corporate emissions while providing brands with an opportunity to benefit from improving their corporate social responsbility measures around sustainability and climate.
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