A design studio transforming brands through brand identity, campaigns, and activations.
A design studio transforming brands through brand identity, campaigns, and activations.
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About Studio Herrström
About Studio Herrström
Studio Herrström is a creative studio specialized in creating brand identity systems, campaigns, and activations. They collaborate with their clients to help them reach further by taking a holistic approach to strategy, design, and messaging.
The studio is led by Erik Herrström and Lukas Haider, who, with more than 25 years of combined experience, have worked with many major brands such as Nike, Spotify, Airbnb, Google, Discord, Snapchat, Red Bull, and more.
Over time they have helped brands adapt and find new ways to reach their audience through branding, marketing, and products.
1 ) Strategy
1 ) Strategy
To create a truly impactful brand we collaborate with you to identify the truths about your brand and business. Through workshops, research and interviews we gain insights and ideas that will serve as a foundation to define the brand idea, mission, vision and brand values. Based on the Brand Strategy we help you define the way you speak and sound.
In your Verbal Identity we ensure that you always communicate with your audience in a way that feels unmistakably you. So if we were to remove the logotype from the communications, your audience could still identify your language to be yours just by the way it feels. We finally help guide you in how to express yourself through messaging.
2 ) Design
2 ) Design
Our work is infused with systematic thinking and aspires to be impactful and bold. We are here to make a dent while helping our clients to communicate effectively with their audience. Our goal is to develop brand identities that visually express the unique personality of your brand in a variety of brand elements ranging from logotype, typography and color – to various touch points in digital, print and physical environments.
During the design process, we showcase a comprehensive amount of deliverables to stress test the directions and design systems we suggest. The outcome is an extensive brand guidelines that helps you stay consistent while having flexibility to express yourself.
1 ) Partnership
1 ) Partnership
We treat every brand as if it’s our own and we aim to create long lasting relationships far beyond the delivery of the initial phase. With our vast experience of helping big brands to grow and adapt we help guide you as you implement your new brand world. We thrive in helping you in bringing your brand to life through activations, campaigns and product applications. We help you on your way by making informed decisions to achieve your business goals.
When To Hire
When To Hire
Brand Strategy
Brand Identity & Design System
Studio Herrström had the opportunity to work with Stage, a new app focused on how we can discover the next generation of stars in music.
The brand identity for Whitney Houston provides space for her iconic history and legacy. “It was very important to me to stay true to the visual expressions that have been a thread through Whitney’s career." - Erik Herrström
Sound.xyz Rebrands for the Web3 Era: Harmonizing Music, NFTs, and Digital Identity.
Overview
Featured Work
Elvis: rebranding the king of rock n' roll
Elvis: rebranding the king of rock n' roll
Studio Herrström’s identity for Elvis pulls on his typographic history. Drawing on his extensive archive of outfits and imagery, the brand lets the music do the talking.
In the wake of Baz Luhrmann’s 2022 film Elvis, starring Austin Butler, Sony Music Entertainment sought a re-energised identity for the king of rock and roll, following an influx of new fans and the resurgence of long-time listeners. Turning to Studio Herrström – who’d come off the back of branding Whitney Houston a year before – the Viennese creative studio embraced the eccentricity of Elvis, from his pelvic-centric dancing and costumes to his discography and acting credits.
Stage
Discover the next generation of stars in music.
Whitney Houston
A dynamic brand identity for one of the most iconic artists of all time.
Toward
Elevating the responsibility standards in luxury fashion.
Spotify Front Left coming soon
Aya Mai
A dynamic and reversible wordmark for a contemporary Danish artist.
Spotify Modus Mio
A visual identity elevating the attitude, boldness and opposites within German hip-hop.
Spotify R&B Rising - coming soon
R&B of the moment for artists of the future.
Back Market - coming soon
Keeping tech out of landfills and money in your wallet.
Sound.xyz
Take charge of ownership together.
Leadership
Lukas Haider
Creative Director
With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.
Erik Herrström
Founder & Creative Director
Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, Samsung and Sony Music has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.
Lindsey Skipworth
Director of Operations
Lindsey Skipworth is a seasoned operations manager for dozens of digital marketing agencies. She leads the project management team, as well as furthering structuring initiatives within the company and helping the studio to reach its full potential. Lindsey is responsible for the studio’s smooth processes that allow them to serve clients from around the globe, encouraging efficiency from the team and helping to deliver stellar brands to our customers.
Why KSV and Studio Herrström?
Why KSV and Studio Herrström?
King Street Ventures "KSV" is an innovation consultancy based in San Francisco that advises Chief Marketing Officers at Fortune 500 companies. We bring the hottest startups in digital marketing, advertising, and customer experience to our clients.
Studio Herrström is a boutique brand strategy and design firm with a management team that's worked with the biggest brands in the world, both at their current studio and during previous positions. We selected Studio Herrström for the innovative creative output and true partnership that they forge with their clients.
King Street Ventures "KSV" is an innovation consultancy based in San Francisco that advises Chief Marketing Officers at Fortune 500 companies. We bring the hottest startups in digital marketing, advertising, and customer experience to our clients.
Studio Herrström is a boutique brand strategy and design firm with a management team that's worked with the biggest brands in the world, both at their current studio and during previous positions. We selected Studio Herrström for the innovative creative output and true partnership that they forge with their clients.
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