Educating Marketers On Generative AI
Educating Marketers On Generative AI
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Introduction: Marketer's Guide to Generative AI
Introduction: Marketer's Guide to Generative AI
In the first virtual event in our series, we explore the creative and business opportunities associated with powerful new generative AI technology. Join us as we provide an overview on the latest tools, inspiring examples of creative work in AI, and provide next steps for marketers looking to train their organization.
In This Session You Will Learn:
1 - Inspiring examples of Generative AI - Be inspired by the latest creative output of Generative AI.
2 - The latest Generative AI tools - A breakdown of the latest tools, what they do, and how they work.
3- How to harness AI in your marketing organization - Advantages, pitfalls, and how minimize risk.
In This Session You Will Learn:
1 - Inspiring examples of Generative AI - Be inspired by the latest creative output of Generative AI.
2 - The latest Generative AI tools - A breakdown of the latest tools, what they do, and how they work.
3- How to harness AI in your marketing organization - Advantages, pitfalls, and how minimize risk.
Apple Podcast: Marketer's Guide To Generative AI | Episode 01
Apple Podcast: Marketer's Guide To Generative AI | Episode 01
For those of you who would rather listen to this episode while commuting to work, at the gym, or however you prefer to enjoy podcasts; we have included an audio-only version of this talk along with many more on our Apple Podcast Channel, which you can access at the link on the left. Be sure to subscribe so that you don't miss out on new talks added each week!
For those of you who would rather listen to this episode while commuting to work, at the gym, or however you prefer to enjoy podcasts; we have included an audio-only version of this talk along with many more on our Apple Podcast Channel, which you can access at the link on the left. Be sure to subscribe so that you don't miss out on new talks added each week!
KSVAI: Our Monthly Series On Generative AI
KSVAI: Our Monthly Series On Generative AI
Generative AI technologies are evolving every day. The tools of today will be unrecognizable tomorrow. Join us each month as we highlight technology advancements that are being made by top Generative AI platforms and highlight the evolution of AI on all aspects of marketing.
Generative AI technologies are evolving every day. The tools of today will be unrecognizable tomorrow. Join us each month as we highlight technology advancements that are being made by top Generative AI platforms and highlight the evolution of AI on all aspects of marketing.
Each month we will select a new focus area, from text and imagery to video and audio applications. Beyond the tools themselves, we will explore how brands are organizing internally to generate efficiencies and maximize creative output.
Upcoming Event Topics:
Each month we will select a new focus area, from text and imagery to video and audio applications. Beyond the tools themselves, we will explore how brands are organizing internally to generate efficiencies and maximize creative output.
Upcoming Event Topics:
Prompting Techniques: Design prompts for text and image-based tools
Creative Ideation: Use Generative AI to enhance your creative process
Organizing for AI: Increase your team's creative output and generate efficiency with AI
Generative AI Education & Training
Generative AI Education & Training
KSVAI: Your Generative AI Support Team
KSVAI: Your Generative AI Support Team
Hire King Street Ventures to work with your marketing department to reach new levels of proficiency and efficiency. KSV's readiness score will assess your team and monitor progress as we up-skill your team. Reach and exceed industry standards with the help of KSV!
Hire King Street Ventures to work with your marketing department to reach new levels of proficiency and efficiency. KSV's readiness score will assess your team and monitor progress as we up-skill your team. Reach and exceed industry standards with the help of KSV!
Strategy Workshop
We help you define an effective AI strategy and for your organization.
Readiness Score
We assess your team's readiness before and after our training sessions.
Hands-On Training
Hands-on training sessions with KSV as your co-pilot.
Operational Effectiveness
Optimize your marketing functions for maximum efficiency and output using AI tools.
Advertising
Advertising
Coca-Cola, in an initiative developed with Ogilvy, has allied itself with OpenAI, best known for giving us ChatGPT, DALL·E and Codex. The result is a blend of film, 3D, and AI with Stable Diffusion to produce an original and compelling spot that is nothing short of a creative masterpiece. [ Agency: Blitzworks ]
With new artificial intelligence text-to-image programs taking over the internet, Heinz wanted to find out what A.I. thinks“ketchup” looks like. So they used A.I. to generate images of ketchup on Dall-E 2. [ Agency: Rethink Ideas ]
A campaign from Hardee's running in the Middle East sets out to show what AI can't do. That is, create an accurate image of its Super Star burger. The brand's agency asked AI software system DALL-E to imagine what the burger might look like. It came back with some attempts that were, according to the agency, "wacky," "weird," "surreal or "completely wild." [ Agency: AndUs ]
More notable campaigns:
More notable campaigns:
Levi Strauss & Lalaland.ai - while not officially out yet, their partnership announcement is worth noting.
Coca-Cola, "Create Real Magic"- a contest that lets users create submit artwork using Dall-E 2 and GPT-4.
Fresh Step, "Adoptable Gala" - Fresh Step is giving adoptable cats a high-fashion makeover using AI.
Hendrik's "Chat G&T" - Is a play on “gin and tonic”—is a spoof of OpenAI’s ChatGPT.
Bacard's "Unbottling Martini" - combines ASMR with Midjourney AI. Watch clip on YouTube.
Fan-Created Films
Fan-Created Films
"What if we took all Hollywood A-listers age 50 and up and place them in one DC superhero movie? I made the visuals with Stable Diffusion and ControlNet, and the script with ChatGTP and used AI for the voiceover as well. Using AI to create these visuals is fast, it makes it easy to whip up fun and lighthearted projects like this one." - Edouard Relou [ Created by artist: Edouard Relou ]
Explore the intersection of fashion and religion in this showcase of important figures from the Vatican donning stylish Balenciaga clothes for a one-of-a-kind fashion show. [ Created by artist: demonflyingfox ]
Embark on a fantastical journey to Middle-earth reimagined through the eccentric and charming lens of Wes Anderson in "The Whimsical Fellowship." This delightful fan-made trailer offers a fresh and whimsical take on the classic Lord of the Rings saga, blending Anderson's signature visual style with J.R.R. Tolkien's epic narrative. [ Created by: curious refuge ]
More notable examples:
More notable examples:
Wes Anderson's Harry Potter - What is Wes Anderson directed Harry Potter? Generated by Midjourney.
Wes Anderson in "The Whimsical Fellowship." Another Wes Anderson parody, Created by Caleb Ward, Shelby Ward, and Tyler Smith.
Voyage Through Time - AI Generated Video using Runway ML Gen 2 and Midjourney.
Text to Video - Generate videos with nothing but words with Gen 2. If you can say it, now you can see it.
Fly Through Impossible - made with RunwayML's Gen2 AI
Filmmaking In AI
Filmmaking In AI
In Riccardo Fusetti’s experimental animated short Generation, AI-generated imagery is used to tell an expansive yet brief story of human existence. AI FILM FESTIVAL 2023 Grand Prix Winner. [ Written, directed, edit and VFX by Riccardo Fusetti. ]
Given Again explores using NeRF & AI as a tool for emotional catharsis. | Neural Radiance Field (NeRF) Short Film. [ Film by artist: Jake Oleson ]
"Voyage Through Time" was made with StableDiffusion, combining 36 prompts in a single, seamless video morph taking you on a trip through evolution. "We're crossing a threshold where generative AI is no longer just about novel aesthetics, but evolving into an amazing tool to build powerful, human-centered narratives." -Xander [ Film by artist: Xander Steenbrugge ]
More notable examples:
More notable examples:
Indiana Jones (June 2023 Release) - Harrison Ford's De-Aging in The Indiana Jones 5 Trailer Is Turning Heads
Given Again - Made with Luma AI, Starring Michelle Nova Luna, Written, Directed & Edited by Jake Oleson
Do The Evolution - A short film generated with AI. By Ricardo Villavicencio and Runway Studios.
PLSTC — Laen Sanches uses Midjourney to highlight ocean plastic pollution.
I want 1000 rabbits — A short film by Shan He, simulating a Generative AI search engine.
Generative AI Resources
Generative AI Resources
Midjourney - is an independent research lab exploring new mediums in Gen AI
Stable Diffusion - A text-to-image AI model capable of generating photo-realistic images
InWorld - Craft characters with distinct personalities and contextual awareness that stay in-world or on brand.
Scale AI - Platform for analyzing a brand's own data to create Generative AI content.
Jasper AI - Content platform that allows individuals and teams to use AI to scale their content strategies.
Google Search Labs - Google re-imagines search with "Search Generative Experience" (SGE).
Google Bard - Bard is a conversational generative artificial intelligence chatbot developed by Google.
Generative AI Glossary - A marketing glossary of terms you should know, from our friends at AdAge.
Runway - Offering a full suite of Generative AI tools created for brands, agencies, and filmmakers.
AI Film Festival - Explore the winners of Runway's AI Film Festival and be inspired.
Meta's AI Advantage - A new "sandbox" for marketers to test its latest ads platform with AI.
Adobe Firefly - A family of creative generative AI models coming soon to Adobe products.
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